Once in a while, one meets a man who with a look can investigate your eyes and transparent your spirit. Krishna turned into the focal point of various bhakti (reverential) cliques, which have throughout the hundreds of years delivered an abundance of religious verse, music, and painting. Krishna, Sanskrit Kṛṣṇa, a standout amongst the most broadly loved and most mainstream of every single Indian godlikeness, adored as the eighth manifestation (symbol, or avatar) of the Hindu god Vishnu and furthermore as a preeminent god in his own right. Watch here Krishna devotional song ‘ allha tero nam iswar tero nam’Īdvertisement 2.”Aey Malik Tere Bande Hum”Īey Malik Tere Bande Hum”- is a God Prayer. Tum hello there ho mata pita tum greetings hoĤ16 Krishna Bhajans: Krishna Janmashtami Songs List to Listen and Watch
The channel currently has 200 or the 280 advertisers, who advertise on the GEC.ġ) Hoardings: 1300 and launched road shows across the country.Ģ) Painted with COLORS: 3000 taxis in Mumbai and 2000 auto rickshaws in small towns along with local trains and school buses.ģ) TV: 65000 ad spots are booked on TV while 15 million SMS were sent across all telecom operators.Ĥ) Corporate Marketing Activties: At Big Bazaar stores, helpers and counter-guys are wearing COLORS T-shirts. It used NETWORK 18’s news channels to promote initially.
It used media such as TV, radio, print, websites, mobiles, movie theaters and outdoor for promoting the channel. It is said to have blown up between Rs 70 crore and Rs 80 crore each on Bigg Boss and KKK.ģ) PROMOTION in the Marketing Mix of Colorsįor launch COLORS undertook innovative promotions targeting Hindi speaking audience in 90 Indian cities. COLORS exhausted Rs 500 crore in the first year of operation, including a significant sum on programming. Its budget was much higher than the Rs 40-60 crore that NDTV Imagine and 9x reportedly invested in distribution.
Reality: Fear Factor – Khatron Ke Khiladi, India’s Got Talent, Big Boss, etcĬOLORS gave away Rs 100 crore as carriage fee ( Distribution) for a year to get the best band for its channel.Mythology: Jai Shri Krishna, Mahavir Hanuman, etc.Dramas: Balika Vadhu, Mere Ghar Aayi Ek Nanhi Pari, Na Aana Iss Desh Laado, Uttaran, etc.The channel gave a variety of programme for different age groups with the entire spectrum of emotions. Colors is the leading General entertainment channel and is one of the biggest in the television industry.ġ) PRODUCT in the Marketing Mix of Colorsĭifferentiated content, coupled with disruptive scheduling and peppered with some of the biggest blockbuster Hindi movies, helped them deliver cohesive viewing. The Marketing mix of Colors discusses the 7P’s of the service marketing mix.